In partnership with

Big investors are buying this “unlisted” stock

When the founder who sold his last company to Zillow for $120M starts a new venture, people notice. That’s why the same VCs behind Uber and eBay also backed Pacaso. They made $110M+ in gross profit to date. They even reserved the Nasdaq ticker PCSO. Now, you can join, too.

Invest for $2.90/Share

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

To those who seek life’s finer pleasures,

In this issue, we reveal how Patek Philippe transformed watch marketing by selling emotion instead of product—launching its “Generations” campaign mid-flight, refusing to show the watch in ads, and inviting buyers to “Begin your own tradition” while quietly publishing a magazine only owners receive.

📰 Upcoming in this issue

• 💎 Patek Philippe Marketing, 1839 to Today

• ✈️ First Class Becomes an Apartment in the Sky

• 💎 Chaumet’s “Jewels by Nature” Reimagines High Jewellery

📈 Trending news

• Singapore’s Skyline Welcomes a New Ultra-Luxury Icon

• Kayama Hotel Elevates Opulence on the Dead Sea

• Van Dreams Come Alive with Mercedes Vision V

💎 Patek Philippe Marketing, 1839 to Today

From royal showcases to a 30-year “Generations” tagline, Patek built desire with restraint, selectivity, and a message that treats luxury as stewardship.

Read the full article here »

Key Takeaways:

• 🏛️ Selectivity From the Start: The brand leaned on exhibitions, royal patrons, and Tiffany & Co. to signal legitimacy, seeding early heirloom language in U.S. retail ads.

• 🌍 The Bittel Era Unified the Voice: In 1987 the Calatrava 3919 fronted Patek’s first global campaign, a spare, logo-light aesthetic that codified its discreet identity worldwide.

• 👨‍👩‍👧 “Generations” Reframed Luxury: Launched in 1996 with Leagas Delaney, the line “You never actually own a Patek Philippe…” made ownership about continuity rather than status.

• 🖼️ Quiet Evolution, Broader Stage: From 2006 wrist-shot visuals to museum-grade exhibitions in New York, Singapore, and Tokyo (with Milan planned), Patek modernized without breaking tone.

✈️ First Class Becomes an Apartment in the Sky

Airlines are turning flagship cabins into private suites with doors, real beds, and boutique service. Premium leisure demand after the pandemic is fueling a new arms race in ultra luxury.

Read the full article here »

Key Takeaways:

• 🛋️ Apartment-Style Suites: Enclosed spaces with separate seat and bed, double suites on select jets, and hotel-grade finishes redefine privacy and comfort.

• 🧳 Leisure Now Leads: High-spend vacationers replace corporate road warriors as the primary buyers of first class, driving airlines to invest in exclusivity.

• 🛎️ Door-to-Door Luxury: Chauffeur transfers, upgraded lounges, and dine-on-demand menus extend the premium experience beyond the seat.

• 💳 Scarcity Keeps It Elite: Limited seat counts and dynamic pricing maintain sky-high fares, with occasional mileage sweet spots for savvy bookers.

💎 Chaumet’s “Jewels by Nature” Reimagines High Jewellery

Chaumet’s latest high jewellery collection translates flora and fauna into transformable masterpieces that celebrate and protect the living world.

Read the full article here »

Key Takeaways:

• 🌿 Nature in Three Acts: The collection unfolds across Everlasting, Ephemeral, and Reviving, a narrative of life’s cycles expressed through botanical and animal motifs.

• 🔧 Transformable Masterpieces: Many creations reconfigure for multiple looks, with detachable elements and articulated settings that bring movement to each piece.

• 🐝 Symbol of Stewardship: A recurring bee motif ties the chapters together, signaling respect for fragile ecosystems and a call to preservation.

• 🎨 Savoir-Faire on Display: Exceptional stone selection, intricate mounting, and lifelike volume showcase Chaumet’s atelier craftsmanship at the highest level.

One last thing

True luxury is not just about craftsmanship, it is about legacy and identity. Brands that master emotional storytelling do not chase customers—they create collectors.

Catherine Beaumont
Editor-in-Chief
Boston, Massachusetts
Flying Private